Newsroom Primary Secures Renewal in ENMAX Developer Choice Program

Primary named one of six qualified service providers for ENMAX

Primary is proud to announce the renewal of its prequalification under ENMAX Power Corporation’s Developer Choice program. This renewal secures a three-year term with the option for two additional one-year extensions, reaffirming Primary’s leadership as a trusted partner in the delivery of electric utility infrastructure across Calgary.

First introduced in 2008, Developer Choice gives developers greater choice and control in the installation of ENMAX’s electrical infrastructure. Primary has been part of the program since its inception and is proud to be the most experienced service provider in the program. With roots in supporting ENMAX projects dating back to 2002, our deep familiarity with ENMAX standards, specifications, and processes,  combined with longstanding relationships with municipalities and other utilities, positions us to deliver seamless, reliable results for developers.


Comprehensive Services for Land Development

As part of the Developer Choice program, Primary will continue to deliver end-to-end services, including:

  • Turnkey Electrical Design – Safe, efficient, and fully compliant designs aligned with ENMAX standards.
  • Permitting & Coordination – Streamlined approvals and collaboration with municipalities and utility partners to keep projects on track.
  • Material Management – Supply chain and logistics expertise to ensure transparency and cost certainty.
  • Civil & Electrical Construction – Complete on-site services, from trenching and cable pulls to terminations and overhead greenfield builds.
  • As-Builts & Energization – Accurate documentation and timely energization for new communities, commercial developments, and system upgrades.
  • Four-Party Utility Design – Integrated shallow utility solutions covering power, gas, telecom, and cable in partnership with ENMAX, Fortis Alberta, ATCO, Telus, and Rogers.

 

Setting the Standard in Safety, Quality, and Efficiency

Through this program, Primary remains committed to:

  • Prioritizing safety in every design and construction stage.
  • Minimizing costs through optimized planning and construction strategies.
  • Controlling schedules with integrated construction resources.
  • Delivering quality through meticulous execution and proven processes.

 

“Primary has proudly partnered with ENMAX through the Developer Choice program since its inception in 2008. As the longest-standing and most experienced provider in the program, we’ve helped shape how developers deliver safe, efficient, and reliable electrical infrastructure across Calgary. Our team’s deep familiarity with ENMAX standards, combined with decades of design and construction expertise, ensures every project meets the highest standards of quality and excellence”

Edward Lopez | Director, Alberta Engineering

 

A Reflection of Team Expertise

This renewed prequalification reflects the expertise and dedication of our Calgary Design Build and Construction departments. Their commitment to excellence has been instrumental in making Developer Choice a success from its pilot phase to today.

At Primary, we are proud to set the standard for utility infrastructure delivery in Calgary, and we look forward to continuing to build trusted partnerships with developers across the region, and beyond.

 

For more information on the Developer Choice Program, please visit enmax.com.

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