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Our diverse teams and inclusive culture are the core that powers Primary.
Our diversity allows us to better serve our customers and communities by listening to and enabling unique perspectives.
Primary remains committed to fostering an open and safe environment in which the voices of all team members, clients and community members are heard. As we grow our company, we will continue to remove barriers and create new opportunities within our industry.
People are the heartbeat of our company.
Pulse is a team-led platform that showcases the incredible people of Primary. It provides the inspiration to improve the communities where we work and live. Pulse establishes the compass for where we want to take our company and our team
president/CEO
As President and CEO of Primary Engineering and Construction, Jesse continues to build upon the company’s reputation for delivering exceptional results. He was promoted to his current role in 2023 after serving as Vice President of B.C. Operations where he oversaw the five departments within our B.C. division. Jesse holds a B.Sc. in Electrical Engineering from the University of Calgary and is an accredited engineer in both Alberta and B.C.
Jesse's journey with Primary began in 2008 when he joined the Calgary office as an engineer-in-training (EIT). His entrepreneurial mindset led him to play a key role in initiating the ENMAX Developer Choice program, which proved to be a significant milestone for the company.
Recognizing Jesse's expertise and leadership qualities, Primary promoted him to Manager of B.C. Interior Operations in 2013, and later to Vice President of B.C. Operations in 2021. During his tenure, his team pioneered several ground-breaking service offerings, including establishing a dedicated group responsible for substations and transmission projects.
In his downtime, Jesse enjoys spending time with his three children, which includes soccer and remote-control monster trucks. He also enjoys hiking, working with computers and being an active member of his local church.
Leadership Team
Shady Azer, P.Eng.
SK & ON
Vlad Bendasyuk, P. Eng, MBA
VP, Central Canada Operations
Matthew Beynham, BA (HONS), PMP
VP, Telecommunications Operations
Anthony Bowers, P.Eng.
Systems Interconnections
Tim Cooke, P.Eng., PMP
Geoff Costin, P. Eng
VP, B.C. Operations
Rance Coulter, P.L.T.
Maham Fahim, P.Eng, MBA
Tyler Fenton
Field Operations
Mark Geddes, NCSO
Health & Safety
Jordan Goldthorp, P.Eng.
Northern Alberta
Brendan Harris, P.L.(Eng.)
Steve Henderson, P.L.T.
VP, Construction Operations
James Howell, P.L. (Eng.), CET
VP, Alberta Engineering
Matt Howell
Joseph Kyllo, P. Eng.
VP, Business Development
Ben Lee, P.Eng.
BC Interior Operations
Eric Li, P.Eng.
Edward Lopez, P.L.(Eng.)
Southern Alberta
Sean McCullagh, P.Eng
Ben McLeod, P.Eng.
Winnipeg Operations
Greg ohrn, cma, cpa
Chief Financial Officer
Kevin Rai, P.ENG.
Buildings Engineering
Robert Rigatti, CET
Ontario Operations
Magda Seitz, P.Eng.
Design Build (Northern AB)
Lee-Anne Shaw, CTECH, PMP
Telecoms BC
Geoff Soles, P.ENG.
Mark Taylor, CUSP
Safety & HR
Mike Windsor, P. Eng.
VP Ontario Operations
Michelle Yuen, CPA
Controller
Sid Zondag
Telecoms AB