Who We Are
We empower Clients, Teams & Communities
to build what's possible.
Primary delivers planning, design, construction, and project management services for electric utility and communications infrastructure across North America.
Our Purpose
We strive to shape a world where people thrive through meaningful work, shared purpose, and creative problem solving that uplifts lives and communities.
We are a people first company that believes there’s no limit to what we can achieve together. Our goal is to create an environment where everyone feels they belong, and where the work we do helps people grow, both personally and as a community. Everything we do is aimed at making life better.
our values
Our values guide how we show up for one another, how we serve our clients, and how we build the future together.
We Build Trust
We build lasting relationships through honesty, accountability, and a relentless commitment to quality.
We do what we say we will do, on time and on budget, with integrity in every step. Trust is the foundation of our company, rooted in transparency, active listening, and delivering above expectations. We are relationship driven, putting people first and prioritizing long term client satisfaction over short term gains.
We Demonstrate Courage
We lead with resilience, humility, and ethical conviction, even in uncertainty.
We show up with patience and strength, embracing challenges as opportunities for growth. We remain positive under pressure, make principled decisions, and learn continuously. We empower one another through open dialogue, constructive feedback, and a shared drive to do the right thing, even when it’s not the easiest path.
We Embrace Beyond
We seek possibility in the impossible, to build what could be, for the good of others.
Beyond is the commitment to stretch past the visible horizon. It’s about going further, meeting opportunities and challenges that haven’t yet come into focus. We push past limitations, redefine expectations, and create space for bold ideas to thrive in ways that improve the lives of others.
our values
Our values guide how we show up for one another,
how we serve our clients, and how we build the future together.
We Build Trust
We build lasting relationships through honesty, accountability, and a relentless commitment to quality.
We do what we say we will do, on time and on budget, with integrity in every step. Trust is the foundation of our company, rooted in transparency, active listening, and delivering above expectations. We are relationship driven, putting people first and prioritizing long term client satisfaction over short term gains.
We Demonstrate Courage
We lead with resilience, humility, and ethical conviction, even in uncertainty.
We show up with patience and strength, embracing challenges as opportunities for growth. We remain positive under pressure, make principled decisions, and learn continuously. We empower one another through open dialogue, constructive feedback, and a shared drive to do the right thing, even when it’s not the easiest path.
We Embrace Beyond
We seek possibility in the impossible, to build what could be, for the good of others.
Beyond is the commitment to stretch past the visible horizon. It’s about going further, meeting opportunities and challenges that haven’t yet come into focus. We push past limitations, redefine expectations, and create space for bold ideas to thrive in ways that improve the lives of others.
Safety At Heart
Safety is intrinsic to who we are. It guides our decisions, shapes our behaviors, and strengthens every one of our core values.
Safety at Primary is a mindset that runs through every conversation, every project, and every decision we make. It reflects our commitment to doing the right thing, even when no one is watching.
Safety + Trust
Safety is the ultimate expression of Trust.
We build trust when people know their well-being is being prioritized above all else. We demonstrate trust by listening actively, addressing concerns transparently, and empowering people to make the right choices without hesitation, even when no one is watching.
Safety + Courage
Courage is the heartbeat of
safety.
Every safe choice begins with a moment of courage, to speak up when something is not right, to pause, to question, to stop, and to protect what matters most. We show courage when we lead with humility and integrity in the face of pressure or uncertainty.
Safety + Beyond
Safety is the foundation that allows us to go beyond.
Innovation, growth, and exploration thrive when people feel secure. By embedding safety into every system, idea, and advancement, we create the conditions for creativity and excellence to flourish. Our culture of safety gives us the confidence to reach further, knowing our people are cared for, supported, and protected.
Celebrated History
We’re proud of where we started and the people who have helped shape Primary along the way.
