About UsOur Team

Meet our Management team

Our team members are problem solvers, innovators and are personally invested in the work they deliver. They’re empowered to take charge, make decisions and adapt to the needs of the clients they serve. But they know they can’t do the job alone. Working collaboratively across businesses and locations, our employees build on the knowledge and expertise of others to deliver a solid project. Through the cyclical nature of the infrastructure market, the ups and downs of the economy and the ever-changing environment in which we live, Primary continues to grow steadily and build our reputation as an industry leader – it’s our people who drive this success.

President and CEO
Location: Calgary


P. Eng.
President and CEO

Mike became President of Primary in January 2019 after serving as vice-president of the company’s Alberta engineering division. He holds a BSc in Electrical Engineering from McMaster University in Hamilton, Ontario and has more than 30 years of experience in the electrical industry.

Mike joined Primary in 2013 after successful campaigns with ENMAX, TransAlta and EnerSource Mississauga Hydro (now Alectra Utilities) where his responsibilities included project management, distribution planning, system operations, strategic planning, and emergency response management.

Mike considers himself lucky to have two families: the one he moved from Ontario to Calgary in 1998, and the family he has at Primary. That family extends to the clients that Primary has fostered relationships with over the years. As president, Mike loves nothing better than taking a problem off a client’s desk. With Primary’s expert team of problem-solvers, they excel at taking on whatever’s needed to get the project done right. Outside of the office, Mike enjoys hitting the slopes and spending time with family (the non-Primary side) at his cottage in Ontario.

Chief Financial Officer
Location: Calgary


Chief Financial Officer

As our Chief Financial Officer, Greg is responsible for all of Primary’s financial functions, including accounting, audit, treasury, corporate finance and investor relations. Greg holds a Business and Entrepreneurship degree from Mount Royal University and has earned his CMA and CPA designations. He brings more than 15 years of fiscal management, financial strategy and accounting experience to his current role.

Prior to joining Primary in 2008, Greg honed his financial and accounting talents with the Alberta Shock Trauma Air Rescue Service (STARS). His experience with STARS allowed him to see the value of teamwork in action, and he strives to bring a similar people-focused culture to Primary. Greg’s motto is “If you just go to work and prove yourself, it speaks volumes” and his dedication shows with the coordination of our nine offices across Canada.

Greg is the proud father of four children and his weekends are often spent in hockey arenas and on the sidelines at soccer games. He also finds time to play rec hockey where he prides himself as a defensive-minded specialist who is always looking out for his teammates.

Vice President, Alberta Engineering
Location: Calgary


Vice President, Alberta Engineering

James brings more than 15 years of experience to his role of Vice President of the Alberta Engineering division. He also acts as VP for several of Primary’s engineering and design-build teams in both Calgary and Edmonton. He has a degree in Electrical Engineering Technology from SAIT and is a Professional Licensee from the Association of Professional Engineers and Geoscientists of Alberta (APEGA).

James has come a long way from wiring home electronics and car stereos as a teenager. After joining Primary in 2005 as a junior designer, he built a solid reputation as an expert utility engineering consultant and power line systems designer (both underground and overhead) before joining the management team. James takes great pride is seeing his original designs come to life, evolving from spec drawings to projects that are still in operation today.

In his spare time, James remains active in his children’s activities, including soccer and hockey. He is also a DIY enthusiast and enjoys home renovation projects and woodworking.

Vice President, Business Development
Location: Burnaby, B.C.


P. Eng.
Vice President, Business Development

As Vice President of Business Development, Joseph is responsible for fostering growth opportunities in new and existing sectors across the organization. He holds a B.Eng. in Electrical and Electronics Engineering from the University of Victoria.

Joseph joined Primary in 2010 as an Engineer-in-Training and has never looked back. He quickly rose through the ranks to become Project Manager of the successful BC Hydro Customer Build Program and eventually graduated to Vice President of B.C Operations. Throughout his time with Primary, Joseph has taken tremendous satisfaction from turning Primary’s clients into repeat customers.

In his spare time, Joseph is an avid BMX rider who competes around the world.

Vice President, Central Canada Operations
Location: Regina, SK


P. Eng., MBA
Vice President, Central Canada Operations

As Vice President of our Central Canada Operations, Vlad oversees all of Primary’s projects in Saskatchewan, Manitoba and Ontario. He holds a degree in Electrical Engineering from Lviv Polytechnic National University and a MBA from Lviv Institute of Management.

Vlad followed in his father’s footsteps by studying electrical engineering in his native Ukraine. He worked in a power plant before immigrating to Canada in 2001. After joining SaskPower as a power plant electrical engineer, he eventually became Region Engineering Supervisor for the company’s Tranmission & Distribution businesss unit. Vlad joined Primary in 2013 as Manager of Operations in Saskatchewan. He was promoted to VP of Saskatchewan and Manitoba Operations before taking on an expanded role of VP of Central Canada in late 2020. Vlad takes great pride in mentoring people, and seeing projects come to life, whether they be a collection of overhead powerlines or a new residential development.

In his spare time, Vlad enjoys spending time outdoors, which includes hiking and working on his acreage.  

Vice President, British Columbia Operations
Location: Kelowna, B.C.


P. Eng.
Vice President, BC Operations

As Vice President of Primary’s B.C. Operations, Jesse manages and empowers the five departments that make up our B.C. division. Jesse was promoted to his current role in 2021 after previously serving as Director of Interior Operations and Manager of our Kelowna Operations. Jesse holds a B.Sc. in Electrical Engineering from the University of Calgary and is an accredited engineer in both Alberta and B.C.

Following high school, Jesse considered studying astrophysics before choosing a future in electrical engineering. When he heard from classmates that it was a difficult engineering field, Jesse felt driven by the challenge. After University, Jesse worked at General Electric before finding a home at Primary’s Calgary office in 2008 as an engineer-in-training. Jesse’s entrepreneurial spirit has contributed to Primary’s growth, including starting a group responsible for substations and transmission projects.

In his down time, Jesse enjoys spending time with his three children, which includes soccer and remote-control monster trucks. He also enjoys hiking, working with computers and being active in his local church.

Health, Safety & Environment is our Primary focus.

There's nothing more important than doing our job safely.

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